Thread International Package Design
The pattern shown here was designed as part of a packaging proposal for Thread International, a company which gathers and recycles plastic refuse in Haiti and Honduras, recycles it into cloth, and sells the product to benefit the original communities. The company was in need of packaging which would 1) simplistically and clearly communicate their mission and purpose; 2) meet their goals of sustainability; 3) serve as the basis for future branding expansions.
Although the company ultimately went in a different direction, I developed a clean and simple pattern for them which could be printed with single-color, plant-based ink, thereby meeting their sustainability goals. At a glance, this pattern appeared to be a weave, as one might see making up a piece of cloth. Upon closer inspection, however, one would be able to see that each “thread” in the weave was in fact a plastic bottle.
Placed on the boxes and product at an angle, the pattern served to give a dynamic edge to otherwise simple packaging. Furthermore, since it was developed with single-color use in mind, the pattern could easily be adapted for a number of branding uses.
