Kennywood Cares

Graphic Design
Written By Rebecca Loomis

Branding and Logo | 2017

Project Summary

Kennywood Park’s community outreach program, Kennywood Cares, was in need of a fresh new look. I partnered with Kennywood to design a new logo that would represent Kennywood Cares’ key themes of family, caring, and giving back, as well as their identity as a National Historic Landmark and one of the oldest amusement parks in the United States.

Three, diverse concepts were presented, and a final logo selected and refined for use as the new Kennywood Cares brand. 

"Jacob took the concepts about Kennywood Park’s Charitable Trust that I suggested and wove them into several intriguing designs. All reflected the work and spirit of the organization. I am impressed with his vision and abilities!"

— Matt Phillips, Sales and Marketing Coordinator, Kennywood Park

Rebecca Loomis

Rebecca Loomis is a graphic designer, artist, photographer, and author of the dystopian fiction series A Whitewashed Tomb. Rebecca founded her design company, Fabelle Creative, to make it easy for small businesses to get the design solutions they need to tell their story. In her free time, Rebecca enjoys traveling, social dancing, and acroyoga.

https://rebeccaloomis.com
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