While studying package design as part of my Masters of Arts in Interdisciplinary Design at Chatham University, I was tasked with creating several original brands and products. A selection of my work from this course is as follows.
Spaghetti Western was conceived as an original pasta brand aimed at moms looking for "fun" meal options and based on vintage western motifs. A limited color palette and smooth geometric forms successfully evoke the feeling of classic western movie posters, while the logo - a cowboy hat which doubles as a bowl of pasta - highlights the theme.
The Ol' Factory: Soap for Men
Building on the fact that most artisan soaps seem to be targeted at female consumers, The Ol' Factory was proposed as stereotypically-masculine alternative. Building on a pun ("olfactory" refers to the science of smell) and styled after rustic woodcuts, each scent is modeled after a traditionally masculine archetype and includes three thematically-related scents: "Woodsman" smells like pine, campfire, and whiskey; "Pirate" like citrus, sea salt, and rum; "Knight" like rose, leather, and mead; and "Preacher" like chrism, incense, and wine. The ingredients lists are accurate to how these soaps would be produced in real life, and the packaging successfully meets the challenge to be completely sustainable: according to the concept, the minimalist packaging is made from soap paper, meaning it's not only biodegradable, but that it safely goes down the drain along with the product.