I designed a new logo as part of a rebranding for Kennywood Cares, the community outreach for Pittsburgh's Kennywood amusement park (a Palace Entertainment property).
The logo was praised by Kennywood Sales and Marketing Coordinator Matt Phillips, who wrote, "Jacob took the concepts about Kennywood Park’s Charitable Trust that I suggested and wove them into several intriguing designs. All reflected the work and spirit of the organization. I am impressed with his vision and abilities!"
Kennywood Cares is Kennywood Park’s community outreach program, offering two initiatives aimed at entertaining and uplifting area underprivileged and or/disabled children. From the Kennywood website: “We strive to be a good neighbor and a good employer in various ways from Direct Ticket Donations (e.g., Tickets for Children's Charities program) and In-Kind Donations (e.g., Greater Pittsburgh Food Bank Donations and Trolley & Costumed Character Appearance) to playing a Supporting Role for Team Members and the Community.”
I was hired to create several logos for the organization's rebranding. The first - the “Balloon Logo” - draws from the ideas of balloons, amusement parks, and giving back. The second entry - “the Kangaroo Logo” - draws from “Old Kennywood” and from the park’s original mascot, Kenny the Kangaroo. It further draws from the themes of family and caring which were developed in the original client interview. Finally, the third logo designed - that is, the “K Logo” - similarly draws on the themes of family, caring, and giving back, but further incorporates the balloon theme. The first logo was chosen.
Of the project, client Matt Phillips - Kennywood Sales and Marketing Coordinator - said:
"Jacob took the concepts about Kennywood Park’s Charitable Trust that I suggested and wove them into several intriguing designs. All reflected the work and spirit of the organization. I am impressed with his vision and abilities!"