Community Supported Audio
I was challenged to create a mark for CSA (Community Supported Audio), a group seeking to connect listeners with the many genres of music within their specific city. The business was test piloting in Pittsburgh, and required branding that would reflect this but which could also be adapted for other markets. The logo was ultimately recognized by AIGA at their PGH365 Art and Award Show.
Although the intended audience were middle class, middle aged music fans (ie, expendable income to support up-and-coming artists), the logo for CSA had to be appreciated and understood by the many different types of artists who would be featured under the brand within a given area. Because of the nature of the organization in question, challenges included: creating a mark that could represent and be respected by musicians of many different genres, from classical to blues to rock and metal; creating a mark that could be recognizable no matter where one was in the country, but which nevertheless could be changed slightly depending on region. Several marks were proposed, including: two which drew from the vinyl record motif and which incorporated two “handshakes” to represent both the coming together of a community and the four pillars of the musical economy; a mark which played off of the ‘Stop,’ ‘Play,’ and ‘Pause’ buttons on most music players; and two variants featuring headphones and a skyline (which could be changed based on market) designed to look like an audio wave form. The first mark was chosen and ultimately recognized at AIGA’s PGH365 Award Show.